AI MARKETING TRENDS 2026: WHERE DOES YOUR BUSINESS STAND?

The report "State of AI in Marketing 2026" has just been released by the Marketing + Media Alliance (MMA) in collaboration with Decision Lab. Based on a survey conducted from January to April 2026 among 143 MMA members across 5 countries (Singapore, Vietnam, Indonesia, Thailand, Philippines), the study provides a comprehensive view of the level of AI integration in marketing operations. The report summarizes 4 core findings that help marketing leaders position their businesses and optimize technology investment strategies in the near future.