52% of users still worry about AI ads — a new challenge for advertisers
Generative AI is attracting tens of billions of dollars in advertising investment, and Asia–Pacific is projected to reach USD 78.4 billion by 2027. Yet a large share of people still feel uneasy when they know an ad was made by AI.
That gap is the real brief for marketers: capability is racing ahead of trust. Brands that treat AI as a cheaper production shortcut risk sounding generic. Brands that keep a human point of view — and are transparent about how AI is used — will keep attention.
PTT’s view is practical. Use AI to speed research, variants, and personalization, but keep creative judgment, brand voice, and measurement in human hands. The winning campaigns will be the ones audiences still believe.
Generative AI is attracting tens of billions of dollars in advertising investment, and Asia–Pacific is projected to reach USD 78.4 billion by 2027. Yet a large share of people still feel uneasy when they know an ad was made by AI.
That gap is the real brief for marketers: capability is racing ahead of trust. Brands that treat AI as a cheaper production shortcut risk sounding generic. Brands that keep a human point of view — and are transparent about how AI is used — will keep attention.
PTT’s view is practical. Use AI to speed research, variants, and personalization, but keep creative judgment, brand voice, and measurement in human hands. The winning campaigns will be the ones audiences still believe.
